Locke & Key
This relaunch campaign focuses on promoting the supernatural horror/fantasy television series "Locke & Key," which is based on the comic book series by Joe Hill and Gabriel Rodríguez. The primary goal of the project is to generate anticipation and engage the target audience, which includes existing comic book fans, young adults, fans of supernatural and fantasy genres, and Netflix streaming audiences.
-
The main objective of this project is to drive interest and engagement for the upcoming release of "Locke & Key" on Netflix. The strategies include creating a multi-channel marketing campaign that includes social media engagement, a Netflix game, an escape room experience, and more, all designed to capture the essence of the show and attract its target audience.
-
Achal Agarwala: Art Director, Graphic Designer, Copywriter, Script Writer
Kriya Shah: Art Director, Graphic Designer, Copywriter
Monish Kapadia: Art Director, Graphic Designer, Video Editor
-
Escape Room: Key House
The escape room experience is a key element of the campaign, designed to transport participants into the world of "Locke & Key." Set in a replica of the Locke Residence, known as Keyhouse, the escape room will feature intricately designed challenges that revolve around the magical keys from the series.
CGi
CGI will play a crucial role in the campaign, particularly in creating eye-catching social media content and immersive experiences. One of the standout executions is the CGI for London Bridge, where a key will come out of the tower, aligning with the theme of the series and sparking intrigue among the audience.
Netflix Game
The app will allow users to explore Keyhouse virtually, solve puzzles, and collect keys, enhancing their connection to the series.
