World of hyatt
Hyatt offers diverse experiences, but the variety can make it challenging for guests to find options that fit their wellness goals. This campaign aims to get Gen Z and Millennials who are wellness-minded, to embrace Hyatt's Wellbeing Collective, by designing a user friendly and seamless path to discover JOMO through Hyatt’s wellbeing experiences, because you value the luxury of stepping away to be present with what truly matters—and so do we.
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The primary ask of this project was to create a campaign for Hyatt’s Wellbeing Experiences, targeting a new audience of travelers, adventurers, and tourism enthusiasts.
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Achal Agarwala: Creative Strategist, Researcher, Graphic Designer.
Kriya Shah: Art Director, Graphic Designer.
Chelsea Washington: Copy Writer, Video Editor, Graphic Designer.
Zhiyin Lu: Visual Designer.
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Spotify Ad
Virual reality
At home downloadable with Meta
Pop-ups at Airports
