Corona Refresca

Refresca (ABV 4.5%), struggles to build a strong market presence compared to traditional Corona Extra (ABV 4.6%). Blending Refresca’s fruity appeal with the established Corona Extra experience could attract both classic beer lovers and alternative FMB seekers​, leading us to this refreshing campaign.

  • The goal is to create 2 campaigns for a brand’s product that is not getting as much attention as the brand itself.

  • Achal Agarwala: Creative Strategist, Art Director, Graphic Designer, Copywriter.

    Kriya Shah: Art Director, Graphic Designer, Copywriter.

  • Contact to view full project.

13.png
14.png
16.png
17.png
18.png
19.png
Screenshot 2025-05-20 at 4.56.14 PM.png
Screenshot 2025-05-20 at 4.56.41 PM.png
22.png
23.png
24.png
Screenshot 2025-05-20 at 5.01.46 PM.png
27.png
28.png
29.png
30.png
31.png
32.png
33.png
34.png

An instagram teaser for whats to come

The Website

You can find information about the festival; the events, the space, a teaser video, etc.