Cheese Breakers

We want to celebrate boundary-breaking romance and embrace the cheesy. What may be a turn-off for some might be the ultimate love gesture for others! Using Cheesebreakers, we are starting a conversation on embracing nonjudgmental love.

  • The goal is to initiate discussions about ‘Velveeta’ through public relations and earned media, leading to increased consumer awareness, and conversations, and fostering a strong affection from Gen Z towards the brand.

  • Achal Agarwala: Art Director, Graphic Designer, Copywriter, Script Writer

    Kanchan Chhabria: Art Director, Graphic Designer, Copywriter

    Demi Gomez: Art Director, Graphic Designer, Copywriter

    Sofie Wright: Art Director, Graphic Designer, Copywriter

    Monish Kapadia: Video Editor

  • Contact to view full project.

velveeta takes over Bumble

It's not just about finding a match. It’s about finding someone as cheesy as you are!!

Are you Velveeta?

Cause you’re the finest thing on the shelf ;)