Baby Lips
The project focused on revitalizing the Baby Lips brand by celebrating its 15-year anniversary with a special edition relaunch. This campaign is influenced by the current beauty trends. By utilizing a mix of digital and in-person marketing channels the campaign sought to reintroduce Baby Lips as a must-have beauty staple.
The strategy was to tap into the product's original appeal—its vibrant packaging, affordability, and hydrating properties—while also introducing new elements that cater to the evolving preferences of today's beauty market. The campaign emphasized inclusivity and nostalgia, positioning Baby Lips as both a throwback and a modern, trendy choice for lip care.
-
The primary ask of this project was to reignite interest and create significant buzz around Maybelline's Baby Lips product, which had experienced a decline in demand over time. The objective was to relaunch the Baby Lips collection in a way that would appeal to a new generation of beauty enthusiasts while rekindling nostalgia among loyal past consumers. This involved leveraging innovative marketing strategies to showcase the product's new shades and trendy packaging, ultimately driving both rediscovery and new purchases.
-
Achal Agarwala: Art Director, Graphic Designer, Copywriter, Video Editor
Ana Gonzalez: Art Director, Graphic Designer
Sofie Wright: Art Director, Graphic Designer
-
